Burned
Athletics
A fitness brand that focuses on the “different.” What we usually see in our workout and gym supplements is the influencer dude and gal who won’t tell you the secret supplements they’re taking, if you catch my drift. We wanted to envision what could make the brand stand-out and honor their clear messaging of the burn is for you, not just the internet celebrities.
Going the unsual route for brands trying to go large, we decided to go niche. What burns more than a blast beat from a black metal band. Using the influence of this subgenres aesthetic we built everything around the logo.
Together, we decided on highlighting what Burned is and using it for promotional imagery pre-launch of the brand for their social media. Namely, Instagram.
Packaging for the protein powder and preworkout energy supplement.